Executive Summary

Introduction

Connected Car versus Connected Driver

Deriving Value from the Telematics Value Chain

Business Models - Selling Telematics in the showroom

Market Drivers & Barriers

Connected Car Deployment Timelines

Technology Penetration Trends

1. Embedded Telematics Solutions
2. Tethered Connectivity Solutions
3. Remote Terminal Solutions
4. Remote Skin Approach

The New Value Chain - Automotive Apps Store

Review of Key OEM Implementations

Audi

BMW

BMW's Advanced Emergency Call
Next Generation Telematics Protocol
BMW Application Store
Connected Mini

Chrysler

UConnect
Applications
Ford
MyFord Touch
MyFord Touch Navigation Services
SYNC In-Car WiFi

General Motors

Stolen Vehicle Tracking
Stolen Vehicle Slowdown
Destination Download and eNav
Turn-by-Turn Navigation
Technology Obsolescence and Network Evolution
OnStar and Electric Vehicles

Mercedes-Benz

ATX and MBUSA
Smart Drive

Toyota / Lexus

Safety Connect Overview
Lexus Enform Overview

Volkswagen

Safe & Sound Plan
Directions and Connections Plan
Luxury and Leisure Plan
VW's App My Ride

Table of Figures

Figure 1: Connected Vehicle Market Share - US & Canada
Figure 2: Connected Vehicles - US & Canada car parc
Figure 3: Connected vehicle market share by OEM
Figure 4: Generic connected vehicle application groups
Figure 5: Enhancing embedded solutions by bringing in offboard functionality
Figure 6: Augmenting Mercedes Head Unit with smartphone apps - cradle solution
Figure 7: Nokia Terminal Mode - integrated with Continental controls and displays
Figure 8: Range of options for delivering apps to the car
Figure 9: Range of typical automotive apps
Figure 11: Audi screen showing link to online and special destinations, including Google branding in
bottom right corner
Figure 10: Audi pop-up screen showing Google Earth
Figure 13: Audi display showing presentation of business search info from Google
Figure 14: Destinations can be pushed from desktop to car
Figure 15: Google Earth - 3D view
Figure 16: Harman-Becker touch pad control for Audi A8
Figure 17: Audi A8 centre console, showing ancillary display between the two dials
Figure 18: Activation of E-Call in BMW 5 series
Figure 19: BMW My Info Screenshots, showing GoogleMaps and "Send to Car" function
Figure 20: BMW Roadside Assistance showing location
Figure 21: NGTP architecture
Figure 22: Social networking in BMW's ConnectedDrive
Figure 23: Web content in BMW's ConnectedDrive
Figure 24: BMW's Connected Mini cluster showing Web radio
Figure 25: Ford SYNC in-vehicle display, showing integration of on©\board and integrated controls
Figure 26: MyFord Touch dual screens in the cluster
Figure 27: MyFord Touch - steering wheel controls
Figure 28: MyFord Touch centre stack with 8-inch touch-screen and capacitive switches
Figure 29: Eight-inch LCD centre stack screen showing four-corner layout
Figure 30: Turn-by-turn navigation in MyFord Touch right-side 4.2-inch instrument panel display
Figure 31: MyFord Touch SD card navigation map display
Figure 32: MyFord Touch POI display
Figure 33: Ford Sync Key Application, plus basic navigation icons
Figure 34: Ford SYNC web page for Application Developer Network
Figure 35: OnStar three button control panel in the bottom of the mirror
Figure 36: GM display showing that the Vehicle Slowdown function has been applied
Figure 37: GM head-unit display showing destination available for download
Figure 38: Mercedes Tele-aid controls, above rear view mirror
Figure 39: Cycle of content from off-board to on-board to off-board again (Mercedes, 2010) .
Figure 40: Mercedes vision of the next MyCOMAND internet services
Figure 41: Implementation of Mercedes' mbrace on Blackberry and iPhone
Figure 42: Mercedes mbrace service categories and packages
Figure 43: ATX downloadable apps, targeted at Mercedes drivers
Figure 44: Mercedes implementation of SmartDrive in the ForTwo hatch
Figure 45: Overhead module of Prius with Safety Connect emergency assistance button
Figure 46: Lexus Safety Connect implementation
Figure 47: Selecting eDestinations using the Lexus Enform service
Figure 48: Screenshots of Lexus Enform, showing weather, and access to XM content
Figure 49: VW's in-vehicle implementation of Volkswagen Telematics by OnStar
Figure 50: Autonet mobile implementation in VW Routan

List of Tables

Table 1: Levels of OEM participation in services value chain
Table 2: OEM and customer requirements for telematics
Table 3: Factors driving the telematics market
Table 4: Barriers impeding the telematics market
Table 5: Growing pace of technology penetration
Table 6: BMW Safety Plan Available in North America
Table 7: BMW Convenience Plan Available in North America
Table 8: Features Available in MyFord Touch
Table 9: OnStar standard services
Table 10: Toyota / Lexus Safety Connect service descriptions
Table 11: Lexus Enform convenience services
Table 12: VW's Safe and Sound plan service descriptions
Table 13: VW's Directions and Connections plan service descriptions
Table 14: VW's Luxury and Leisure plan service descriptions